The consultancy area performs very diverse works such as studies on new trends for different channels and markets, management and analysis of marketing campaigns, market studies and processes.
We offer innovative solutions (Small and Big Data) and involve our clients in the latest opportunities and solutions in order to maximise and improve their results.
Our services are based on the trust and multidisciplinary capacity of our professionals. We have a solid experience in different sectors, such as mass consumption, in which we have closely worked with leading companies in the sector for more than 20 years.
Our projects reflect rigorous processes of quality and results optimisation:
- Market research and data analysis.
- Tools for outcome measurement.
- Development of ad-hoc technological resources.
- Continuous audit of projects.
- Transparency and permanent access to information.
- Follow-up and corrective measures, if required.
Among our main objectives, it worth noting our interest in improving the image of the product/brand with actions at the point of sale (POS), optimising the resources invested, helping our clients in decision-making, measuring success in the execution of promotions, identifying potential problems, and applying solutions that add value to customers.
Organization and Process Improvement
Definition and auditing of processes to improve the company’s operations, optimising its resources and increasing profitability.
We analyse the market situation and trends to elaborate strategies and commercial models, positioning and branding.
Analysis of data
Technology allows us to analyse the data to enrich growth, differentiation and segmentation strategies and thus generate a pricing approach tailored to the client and the market.